Blogging's 11 Big Payoffs

Submitted by maisha on Tue, 11/24/2009 - 13:10

Why would you spend hours publishing free content and then more hours making sure people read it?

The purpose of blogging in general, is usually to establish and/or support an existing brand with an understanding of how that brand generates revenue.

This week, as promised, I'm getting into the real payoffs. Why does it make sense to spend hours of time each month, writing content, then giving it away for free and if that's not enough, even more hours marketing that free content to make sure people will know it's there?

Here's what makes that multi-hour investment worth it.

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