Facebook Demystified: Profiles and Pages and Groups (oh my)

Depending on what kind of "entity" you are, you have 3 choices for how to create a presence on Facebook. As I mentioned in A Guide to Social Media Tools and their Uses, many of the social tools handle "entities" differently. The kind of presence you would set up for a business vs. a person in LinkedIn is not the same as what you would set up on Facebook, which makes for a very confusing experience for someone just trying to understand how to get started.

So in keeping with my "start at the beginning" methodology – I'm going to break down what the 3 different choices are for Facebook, how they're different and how each can be used.

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